"The Art of Innovation" by Tom Kelley is a book that explores the principles and practices of innovation within organizations. Kelley, the general manager of the design firm IDEO, draws on his experiences and insights to provide a comprehensive guide to fostering creativity and innovation in the workplace.

The book is divided into three main sections: "The DNA of Innovation," "The Ten Faces of Innovation," and "Building an Innovation Culture." In the first section, Kelley discusses the essential elements of innovation, including the importance of empathy, experimentation, and interdisciplinary collaboration. He emphasizes the need for organizations to embrace a culture of risk-taking and learning from failure in order to drive innovation.

In the second section, Kelley introduces the concept of the "Ten Faces of Innovation," which are different roles that individuals can adopt to contribute to the innovation process. These roles include the Anthropologist, the Experimenter, the Cross-Pollinator, and the Hurdler, among others. Kelley illustrates how each of these roles can bring unique perspectives and skills to the innovation process, and how organizations can benefit from cultivating a diverse range of innovators.

In the final section, Kelley provides practical advice for building an innovation culture within an organization. He discusses the importance of leadership, organizational structure, and physical environment in fostering creativity and innovation. He also offers strategies for overcoming common barriers to innovation, such as resistance to change and fear of failure.

Throughout the book, Kelley shares numerous real-world examples and case studies to illustrate his points, drawing on the experiences of companies such as Apple, Procter & Gamble, and Toyota. He also includes practical exercises and tools for readers to apply the principles of innovation to their own organizations.

Overall, "The Art of Innovation" is a comprehensive and practical guide to fostering creativity and innovation within organizations. It offers valuable insights and strategies for leaders, managers, and individuals who are seeking to drive innovation and create a culture of continuous improvement within their organizations.